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New brand

  • Nueva_marca_01

We like change. We believe in continuous redefinition: of our work, our goals, our beliefs. We believe that our identity as a company is defined by its continuously evolving essence.

We like interpreting change, adapting all of our tools to the new dynamics of the company and the market.

We felt the need to renew our brand in order to make a smooth transition to becoming digital: that's why, right from the first drafts, we conceptualised it to be digital first.

However, we are also very attached to what we do and abandoning our old logo was by no means easy.

We therefore decided to “redefine” it just enough to fully represent the company today.

Redefinition has been our philosophy since 1987. Here is our new signature.